Boeing in late August unveiled the 737 MAX, the name of the new engine variant of the market-leading 737 twinjet, after its launch was reaffi rmed by the company's board of directors. The new family of aircraft – 737 MAX 7, 737 MAX 8 and 737 MAX 9 – builds on the strengths of the Next-Generation 737. "The 737 MAX offers airlines the right solution and the best choice for creating the most successful future with improved profi tability," said Nicole Piasecki, vice president of Business Development and Strategic Integration for Boeing Commercial Airplanes. "The 737 MAX will deliver maximum effi ciency, maximum reliability and the Boeing Sky Interior will continue to offer maximum passenger comfort. We call it the 737 MAX because it optimizes everything we and our customers have learned about designing, building, maintaining and operating the world's best single-aisle airplane," Piasecki added. Airlines will benefi t from the 737 MAX's seven percent advantage in operating costs over future competing airplanes as a result of optimized CFM International LEAP-1B engines, more effi cient structural design and lower maintenance requirements. Its forebear is the world's most popular and reliable commercial jet transport, with more than 9,000 orders to date. More information about 737 MAX is available at www.newairplane.com and in this video: http:// www.youtube.com/watch?v=i_kKD6g53AA.