In this issue of Point-to-Point, Director of Product Strategy, Jeff VerWey, discusses how the Boeing airplane product strategy focuses on broad range of potential product line upgrades and new airplane designs to develop solutions that will help our customers during the current economic turmoil and when market growth resumes. Director of Sales and Marketing Operations, Bill Collins tells how production rate decisions take into account the interests of our customers, suppliers, employees and stockholders, for the health of the industry as a whole. We recap Noteworthy Developments, including key program milestones. As always, we welcome your feedback and suggestions for future Point-to-Point articles.